History of SIMPLY ORGANIC

It all began for Gene Martignetti when his fifth-grade teacher signed his yearbook, “To the boy who introduced men’s hair spray to the fifth-grade class. May you try and be more positive, ha-ha.”

Literally born into the professional beauty industry,
his mother, father, two sisters and brother are all hairdressers. Spending his grade school and high school years learning the salon industry, he graduates high school recognized as an Outstanding Teenager
Of America. Wanting nothing to do with the salon business, he goes on to play football and study at Elon College in North Carolina and then at Fairleigh Dickinson University in New Jersey. He soon opens Gene’s T & W Ice Cream, the first franchised ice cream shop to offer frozen yogurt in New Jersey.

Gene was into frozen yogurt before anyone knew what it was. After the passing of his father, he steps into